Branding

Graphic Design and Advertising.

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More Information

You can consider a brand as the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.

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Objective

The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.

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Inspiration

Great brands make an emotional connection with their buyers and inspire them to take action. People no longer trust company-sponsored advertisements. Your buyers want to know what you stand for. Your brand inspiration is the foundation of your brand strategy.

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Other Branding Logos